
The Elevator Pitch Isn't for Closing
An elevator pitch exists to earn a second conversation, not to close a deal on the spot — trying to sell in thirty seconds usually kills the sale.
· 1 min read
Building things on the internet — apps, experiments, and what they taught me.
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An elevator pitch exists to earn a second conversation, not to close a deal on the spot — trying to sell in thirty seconds usually kills the sale.
· 1 min read

Most elevator close-door buttons aren't wired to anything. Neither is asking for a commitment at the end of a pitch. No company has ever been funded the day it presented — so stop asking for the check and start asking for Thursday.
· 1 min read