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I Signaled My Disagreement and It Backfired

· 2 min read · Tim Cooley

Two people are in the room, DEV standing at a whiteboard with his arms crossed while MAYA reads a printed memo with one eyebrow raised. There are no other people anywhere in the room.

If someone asks you to pass along news you don't agree with, there's a tell. You soften it, you put a little distance between you and the message, you make sure the other person knows it wasn't your idea.

I did that with a real decision once. The exec team landed on something I'd argued against in the room — argued hard, lost clean, no hard feelings on my end. Then I had to deliver it to my team, and instead of just delivering it, I hedged. "Look, I don't love this either, but here's what we're doing." I thought I was being honest. I thought it protected my credibility if the thing went sideways later.

What it actually did was give everyone permission to treat it as optional. Execution was slow. People asked questions that weren't really questions, they were stall tactics dressed as due diligence. And I couldn't get mad at them for it, because I'd told them, in effect, that leadership itself thought this was shaky. I'd been doing a worse version of this for years before I ever heard the phrase disagree and commit — I just called it being transparent with my team. Turns out transparency about my own doubt wasn't a gift to them. It was a weight I handed off without meaning to.

I don't think the fix is pretending to agree. I've never been able to fake conviction and I don't think people believe it when I try. What I've tried instead is separating the two jobs — I'll fight for my position as hard as I can while the decision is live, and once it's made, deliver it like I own it, because at that point I do, whether I like it or not. I'm still not sure I always get the line right. There have been times I've caught myself starting the hedge again, out of habit, and had to stop mid-sentence.

The part I haven't resolved: what happens when the decision is one I think is actually wrong, not just not-my-preference. I don't know if disagree and commit holds up there or if that's a different problem wearing the same clothes.

If you've delivered something you disagreed with, did signaling that disagreement ever actually help the team, or did it just make you feel better?

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