← Thoughts

Next Steps: Milestones That Depend on the Round Closing

· 2 min read · Tim Cooley

RAY points proudly at a milestone timeline slide while NADIA stares at the first box, which just says "raise money."

Every connecting flight itinerary is built on an assumption nobody says out loud: that the first leg lands on time.

The airline doesn't print "if delayed, everything after this collapses" on your boarding pass. It just lists Departs 9:15, Arrives 11:40, Connects 12:20, Arrives 3:05. Clean, sequential, confident.

Anyone who has sprinted through an airport knows how fast that confidence evaporates. One delay upstream and the whole chain becomes fiction. Not because the plan was bad, but because the plan never accounted for the thing it was silently resting on.

A milestones slide has the same structure, and the same blind spot.

Founders love to lay out eighteen months like a flight schedule. Hire two engineers by month three. Launch by month six. Hit revenue by month nine. Expand by month twelve. It reads like momentum.

But look closer and almost every box on that timeline has one invisible dependency sitting underneath it: the round actually closing, on time, for the full amount asked.

Investors notice this before founders do, because they've watched dozens of these timelines evaporate the same way a missed connection does. Not from bad execution. From a plan that never separated "what we'll do" from "what we're assuming happened first."

The fix isn't complicated, and it's the same one Tim gives in the book. Milestones aren't a mood board of ambition. They're an accountability statement: you asked for $X to build Y in time Z. That's it. Specific enough that in twelve to eighteen months, someone can look back and check whether it happened.

Big milestones, not errands. Not "we'll open a second office." Real markers investors can hold you to.

One slide. Thirty seconds. But it should survive the obvious question: what happens if the first leg is delayed. If the answer is "the rest of the itinerary doesn't exist," that's not a milestones slide. That's a boarding pass.


More on how to build a next-steps slide that actually holds up in The Pitch Deck Book: https://www.amazon.com/Pitch-Deck-Book-Business-Investors/dp/B098PKPL73

Composite characters, invented companies. The mistakes are real; the people aren't.

pitch deckmilestonesfundraisingstartup slides

Pitch Deck Milestones Slide: The One Mistake to Avoid | Tim Cooley